FRED COFFEE

Creative Direction & Design

One of my biggest concerns as a young designer was the possibility that the limits of the physical world would be reflected in my dreams.

Only half part of the design is completed by imagining and drawing.

 

In order to turn the whole visual story that is in my head into a form of expression that is tangible and visible, I begin to think all the technical details such as printing and material with the first line I draw on paper.

 

Especially at this age, we must dare to try again and again the techniques that are called industrially impossible. I realize that in most of the situations I've forced, those who have tried before are very right, something like this can never be produced in these circumstances.

 

On the other hand, sometimes I can found a new way or method, and when I close my eyes, the most realistic reality emerges in my mind.