Petra Roasting Co.
She designed the new coffee packages mainly to ease the customers decision process.
As many of you would know specialty coffee scene prides itself in serving the freshest coffees possible. This means following seasonality and going through lots of different coffee origins in
a year, which creates confusion (since names are mostly hard to read or pronounce). She used color coding to differentiate origins and designed the packs so that every package reflects the hard work and value that has been added to the product from farm level to the roastery.
Apart from universal design principles and golden proportion the designer tried to fictionalise every detail in our visual communication strategy under the guidance of Wabi-Sabi principles.